Richard Cen
Product & Project Manager · Bali, Indonesia
I turn messy, real-world problems into products people actually use.
- 19 developers led on one OTT platformdevelopers led
- 30+ national awards, most as product leadnational awards
How I work
I interview the person doing the work, define the smallest useful test, and measure whether the workflow changed. That approach shaped Sentra's seven interviews, Fiona's six-day MVP and Kulkita's two-week pilot.
Six case studies, told through the decisions.
Kulkita
A web app for stock and freshness in a kitchen, built for the kitchens that cook Indonesia's free school meals.
- Role
- Founder, Product Manager & UI/UX
- Duration
- Sep 2025 - Jul 2026
- Team
- 4 engineers
- Key decision
- Visibility first, prediction second
35% less food waste in a 2-week pilot
1st place Brawijaya Hub + Top 3 Best AI Ideation nationally
Fiona
An internal tool that turns receipts and bank statements into a full set of financial statements in one upload.
- Role
- Project Manager & PRD owner
- Duration
- 6-day MVP sprint, then iterations
- Team
- 3 engineers: fullstack, AI, accounting logic
- Key decision
- AI reads, code calculates
Adopted internally by the client firm
Client under NDA
Sentra
A finance app for blind and low-vision users, from opening an account to paying with QRIS.
- Role
- Product Manager & UI/UX designer
- Duration
- 1-month competition
- Team
- Team Gedag Gedig, Scrum
- Key decision
- Scope the MVP to the moments people need help
4 core flows working, scoped by 7 interviews
1st place
Waskita
An iPhone app that listens to a live call, scores the risk on the device, and warns a family member.
- Role
- PM, designer & iOS developer (solo)
- Duration
- Sep 2026, ongoing
- Team
- 1 person
- Key decision
- Pivot when the platform said no
End-to-end demo on a real iPhone
B2B heavy-equipment marketplace
A rebuild of a heavy-equipment marketplace into a procurement platform for corporate buyers.
- Role
- Product & Project Manager, QA
- Duration
- 9-month programme, in delivery
- Team
- Engineer, UI/UX designer, client stakeholders
- Key decision
- Reset scope after the PRD, in writing
8 workstreams scoped, tracked and tested
Client under NDA
Jatan
A damage-mapping tool that tells disaster teams which road or bridge to repair first.
- Role
- Team lead & Product Manager
- Duration
- Jan - Mar 2026
- Team
- 4 people: PM, AI, engineering, design
- Key decision
- Show what a repair unlocks
Damage maps that rank which road to reopen first
3rd place, national finals at ITB
Shorter stories from clients, competitions and teams.
Airplas
A smartphone microscope with Gemini-powered analysis that spots microplastics in drinking water, for pregnant women and chronic-disease patients.
Digination Fest 2026, Apple Developer Academy teamTeam lead & PM
1st placeRambu
An anti-scam companion for Android: warnings appear over WhatsApp and SMS, and a trusted family member gives the verdict.
IFest Unpad Business Plan Competition 2026PM & product designer
Vocalize
An AI mixing and mastering service that turns raw vocals, instrumentals and references into release-ready audio while keeping the singer's voice. I wrote the technical PRDs.
Client: Korean music-tech startupProduct Manager (PRD, R&D, QA cycles)
Shop Conversion Concept
A buyer-conversion concept for a recommerce marketplace: PRD next to a clickable phone prototype.
PM internship assignment, unofficial conceptProduct Manager
Where I've worked and studied.
- Client delivery
Summon
Product & Project Manager
PM and QA for enterprise client builds: a B2B heavy-equipment marketplace, a multifinance core system PoC, and a CRM & lending platform for a national bank.
- Aug 2025 - Jun 2026
PT Ekanusa Solaris Digital
Product Manager
Built internal ops products for an IT services company: key-account scheduling bot, round-robin assignment (40% fewer missed client responses), live NPS dashboard, engineer evaluation system.
- Mar 2026 - presentBali
Apple Developer Academy
Product Engineer, iOS cohort
One of 220 scholars selected from 5,000+ applicants. Product, design and Swift, building with international peers.
- Aug - Dec 2025
Pingtar
AI Product Manager Intern
Benchmarked 10+ AI productivity tools, piloted the top 3 against real workflows: 25% time saved on ops support tasks.
- Feb - May 2025
SineasMov
Product Manager Intern
Led 19 developers on an indie-film OTT platform. Reset delivery on Taiga with epics, acceptance criteria and DoD: 50% faster development cycle.
- 2023 - presentMalang
Universitas Brawijaya
B.Sc. Informatics Engineering
GPA 3.72/4.00. Tanoto Foundation scholar. Thesis in progress.
From Malang to Bali, one competition city at a time.
- StudyMalangInformatics at Universitas Brawijaya, since 2023
- CompetitionsJakartaBusiness plan finals, I/O Festival 1st place in 2024 and 2025
- CompetitionsSurabayaCompetition finals
- CompetitionsBandungHackvidia finals at ITB, 3rd place in 2026
- CompetitionsYogyakartaSoftware development finals, 2025
- AcademyBaliApple Developer Academy, since March 2026
Certifications
Select a certificate to open the credential.
Agile Project Management Professional Certificate
DIGDAYA Practitioner Phase- DIGDAYA Essential Phase
Agile Project Management with Jira Cloud: Projects, Boards and Issues- Agile Project Management with Jira Cloud: Lean and Agile Processes
- Mistakes to Avoid in Agile Project Management
- Scrum: The Basics
- Agile Foundations
- AI Product Ideation: Principles and Practical Applications
AI for Product Management
Product Management 101
Belajar Penerapan Data Science dengan Microsoft Fabric
What I build and ship with.
AI I work with every day
ClaudePRDs, research synthesis, prototyping
CodexCoding agent for prototypes
Google AntigravityAgent-first IDE for builds
GeminiMultimodal AI in products
Jira
Confluence
Notion
Trello
Slack
Figma
Miro
Canva
Mixpanel
Postman
Swift
Xcode
Python
Next.js
React
TypeScript
Supabase
Firebase
GitHub
Vercel
30+ national awards, most of them as product lead.
17Listed here: the wins I can document with a certificate, post or photo.
- 1stDigination Fest IdeathonHackathon & softwareAirplas2026
- 3rdHackvidia, Arkavidia 10.0 ITBHackathon & softwareJatan2026
- Best PaperYLEC Singapore, SMUResearch & conference2026
- Most InnovativeYLEC Singapore, SMUResearch & conference2026
- 1stElevAIte Hackathon, Brawijaya HubHackathon & softwareKulkita2025
- Top 3Best AI Ideation, Microsoft × Yayasan BUMNHackathon & softwareKulkita2025
- 2ndUNITY Software DevelopmentHackathon & software2025
- 2ndIT Fest 5.0 HackathonHackathon & software2025
- 1stI/O Festival Business PlanBusiness planLegana2025
- 1stHi-Tech7 Business PlanBusiness plan2025
- 2ndRecursion 5.0 ICT Business Plan, UnhasBusiness plan2025
- 1st4C National, TIK BusinessBusiness planHukara
- 1stGIDHUB UI/UX CompetitionUI/UX design2025
- 1stHMPSSI Unisnu UI/UX CompetitionUI/UX design2025
- 2ndFORMATO UI/UX CompetitionUI/UX design2025
- 3rdFORTEX 5.0 UI/UXUI/UX designCreasi
- 1stI/O Festival Business PlanBusiness plan2024
Photos from the competitions and conferences.
Hover a photo to pause and read where it was taken.
1st place, I/O Festival business planMy first national win. I built the pitch deck and the business model. 
1st place, ElevAIte Hackathon Brawijaya HubKulkita: stock and freshness tracking for school-meal kitchens. 
Software development finals, Universitas Negeri YogyakartaA finance app for visually impaired users, built by our team in one month. 
Demo booth at the ElevAIte hackathonWalking judges through the Kulkita MVP on two laptops. 
Grand final pitching, Pikiran Terbaik Negeri × ElevAIteKulkita finished Top 3 for Best AI Ideation nationally. 
3rd place, FORTEX 5.0 UI/UXCreasi: job matching for designers. 
1st place, Digination Fest IdeathonAirplas: a smartphone microscope that flags microplastics in drinking water. 
The trophy, software development categoryTaken right after the awarding session. 
2nd place, Recursion 5.0 ICT business planFinals hosted by Universitas Hasanuddin. 
With the ElevAIte team at the Kulkita boothExplaining the spoilage alerts on the live dashboard. 
Presenting at the SMU conferenceOur team won Best Paper and Most Innovative Project. 
The YLEC delegation, the night before the pitchWe met a few hours earlier and rehearsed until late.
From the people I've built with.
“Richard is a reliable project manager who keeps clients and development teams aligned. He manages scope, priorities, and timelines clearly, helping us deliver complex software projects smoothly and on schedule.”
Tegar FadillahCEO, SummonRichard's manager
“Richard is a Product Manager at my startup who stands out for his strong product intuition, technical understanding, and execution capabilities. He combines critical thinking with disciplined project management, consistently driving initiatives from concept to delivery.”
Birgitta L. TjoaCEO, PT Ekanusa Solaris DigitalRichard's manager
“Richard brought a calm and structured approach to what could have been a chaotic project. He knew how to handle blockers quickly and kept the team motivated. Solid PM, would highly recommend.”
Nugraha BillySoftware EngineerBuilt with Richard at Summon and Jatan
“Working with Richard was a great experience. As a PM, he gave clarity to every project: clear requirements and fast decisions. He made every project feel like a step forward.”
Natha SatvikaUI/UX DesignerDesigned with Richard at Summon and Jatan
Hiring a Product or Project Manager?
Open to B2C, travel, agency and consulting teams. Based in Bali, remote-ready.
richardcen05@gmail.com